We offer a range of graphic design services including logo design for clients looking to develop branding for their business or project.
Logo Design Process
- Design Brief
- Preliminary Drafts
- Preliminary Review
- Refine Preliminary Drafts
- Develop Final Logo Design
- Review and Approval
1. Design Brief
The design brief is vital to any logo design project. The design brief provides the designer(s) with all the information they need to provide a design that hopefully exceeds your expectation.
The design brief primary focus is on the objectives of the project and the desired results. The brief will not deal with design aesthetics, that is for the designer to achieve.
To create the design brief we will ask questions about your business and the purpose of the logo.
Read more about how we put together The Logo Design Brief ».
2. Preliminary Drafts
Based on the provided design brief we will draft a range of initial rough concepts for your logo.
3. Preliminary Review
The preliminary logo drafts will be presented to you for your feedback to determine which concepts or elements you favour and would like to see developed further.
4. Refine Preliminary Drafts
Incorporating your feedback from the preliminary review we will refine, merge and polish the logo design inline with your preference. After which, your feedback will again be sought to determine the final logo.
5. Develop Final Logo Design
The final chosen logo will be created in the required colour spaces and configurations e.g. Print (CMYK), Screen (RGB), Grey-scale, Inverted etc.
6. Review and Approval
The final logo will be presented for your approval. Once approved the final logo will provided in the specified file formats e.g. Print-ready (AI, EPS, PDF) and screen-optimized files (PNG, JPG, GIF, SVG).
Logo Design Examples
Click on the logos below to see the design draft process from rough concepts to developing the final logo design.
Some logos have multiple slides on each draft step.