Why should I have a responsive design for my website?
- One website works for thousands of different screens and devices.
- Your website provides better search engine optimization and search results across all devices.
- One responsive website works on any platform, e.g. iOS, Android, Windows, Blackberry.
- Mobile, Tablet, Computer, TV – a single responsive website design for all.
Responsive design is the most effective way to take advantage of your mobile traffic and increase conversions because the same page is served to all devices and results in better Google search performance.
Mobile-Friendly Websites and Google
From April 21, 2015 Google implemented changes to its search algorithm to boost the ranking of mobile-friendly pages on mobile search results. Here is the Google announcement on Tuesday April 21, 2015 »
If your website is not mobile-friendly it will be pushed down the search results to appear below websites that are mobile-friendly.
Mobile App vs Mobile Website
To achieve the same as one responsive designed website with a mobile app would require developing a different app for every app store, e.g. App Store (iOS), Play Store (Android), Windows Store, Blackberry World.
One Mobile Website Works On All Devices
All you have to do is build one website and it works seamlessly across thousands of different screens and devices.
“Responsive Web Design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”
“Now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.”
Ethan Marcotte, creator and author of Responsive Web Design.
Responsive design is in the top five most effective ways for ecommerce websites to increase their bottom line on the Forbes Ecommerce Marketing Checklist for 2013.
Custom Website Design
We offer a full custom responsive interface and theme design service for clients who require a website designed specifically for their business or project.
Further information about the relevance of responsive website design can be read in:
“Why 2013 is the Year of Responsive Web Design” – Pete Cashmore [Mashable] and “Why You Need to Prioritize Responsive Design Right Now” – Susan Gunelius [Forbes]