Why Choose WordPress?
Why would I consider WordPress as my content management system?
Over 25% of all websites in 2016 use the WordPress system
WordPress is the most flexible website platform available on the internet today. It is an open source application that incorporates a huge community of developers and users.
The WordPress application has been selected as the content management system of choice for so many big name corporations. Brands such as CNN, Sony Music, UPS, GM, Reuters, Forbes, IBM, News Corp, Walt Disney, Xerox, General Electric, Mashable, Wired, eBay, Ford and Samsung, to name a few, operate sites powered by WordPress.
What started in 2003 as a simple blogging tool has arguably become the leading content management system in the world.
If you choose WordPress to power your website you will not be disappointed.
WordPress is a stable CMS in operation since 2003
WordPress is a free and open-source content management system based on PHP and MySQL first released on May 27, 2003.
As of February 2016 WordPress was being used by almost 60% of all websites that use a content management system.
WordPress has become a mature application continually developed and supported by a community of WordPress developers, wordpress.org and Automattic, the company founded by one of the original WordPress key developers.
Before any new version is made available it is comprehensively tested by WordPress developers and WP Testers, a group of WordPress community volunteers who test each release.
CNN operate their enormous website on WordPress without issue. The number of page views per day proves WordPress is a stable and scalable CMS for any size business.
Through its APIs WordPress can integrate with all of your data, content systems and has the maturity to handle your total web presence.
WordPress is search-engine-friendly
WordPress is written using high quality, web-standard compliant code and produces mark-up making WordPress websites appealing to search engines.
By design, WordPress is search-engine-friendly and you can make it even more SEO friendly by using freely-available WordPress SEO plugins.
WordPress is often selected over its competition due to the ability to easily manage on-page SEO straight out-of-the-box. A simple WordPress installation will allow you to easily manage the basics of SEO without any coding knowledge.
WordPress is mobile-friendly
In April 2015, Google set a deadline for websites to have some sort of mobile optimisation in place. Correct, Google directly told the world if your website was not optimised for smartphones or tablets (e.g. using a responsive design), there was every possibility your website would lose high placements for mobile searches.
In May 2016, Google further indicated that mobile-friendly websites would be advanced in search engine rankings over non mobile-friendly websites.
However, WordPress users had nothing to fear because most simple WordPress websites, if not already using a responsive theme, all they had to do was install the popular WordPress Jetpack plugin and could straight away comply with Google’s mobile website standards.
All standard WordPress installations are mobile-friendly, with responsive design, and this is one of the most compelling arguments for using WordPress for better search engine results (SEO).
There is continuous improvement and development of WordPress
WordPress is community software, and an open source application, meaning the software is free to use and non-proprietary.
Instead of a single team, WordPress is maintained, improved and supported by an extensive community of thousands of developers all with an active interest in growing WordPress.
For WordPress users, this provides greater security, flexible customization, inclusive development and support, all for an overall higher quality product, with lower associated costs.
As a website owner using WordPress, you have total ownership to use the CMS software driving your website, and you can modify and distribute the code without licensing costs.
By using WordPress you become part of the WordPress community, with free support from other community members and access to download free plugins and themes.
WordPress is easy to use and quick to learn
From installation to your website’s launch, ease of use is the WordPress mantra. You won’t need to read manuals to use and maintain WordPress. You won’t need to attend special classes to become a WordPress expert.
Most people using WordPress are neither web designers or programmers. In fact, most start using WordPress without any prior knowledge of designing or managing websites.
Your website editors will be able to begin adding content without any coding experience.
WordPress is easy to manage
WordPress comes with built-in updater that allows you to update your plugins and themes from within your WordPress administration dashboard. WordPress notifies you when there is a new version of WordPress or any plugins available.
You can keep all your WordPress content securing by implementing automated regular backups.
There are different levels of permissions for WordPress users allowing you to permit editors and users to access all or part of your WordPress website.
The summary of user roles as described on WordPress.org includes:
- Super Admin– someone who has access to site admin features and all other features.
- Administrator– someone who has access to all admin features within a single site.
- Editor– someone who can publish and manage posts including posts from other users.
- Author– someone who can publish and manage their own posts.
- Contributor– someone who can write and manage their own posts but cannot publish those posts.
- Subscriber– someone who can only manage their profile.
Your staff are more likely to have exposure to WordPress than any other CMS
Due to the sheer volume of users of the WordPress content management system it is more likely that staff you hire to assist with your website management have used WordPress.
More and more companies are enlisting WordPress to keep pace with the demands of the digital age, to empower their marketing departments, to connect with their customers and to satisfy search engine requirements.
There is a vast knowledge base available for both WordPress users and developers
The WordPress CMS has attracted hundreds of thousands of contributors from every corner of the globe. Subsequently this has created a great community where new ideas and solutions are created every day.
There is more support for the WordPress platform than any other. It seems everywhere there are people that offer WordPress services (design, security, maintenance, etc.), but not so much for other platforms. This should indicate that you need to be on a platform where there won’t ever be an issue trying to find help or information.
There is a huge library of free and commercial WordPress plugins available to cover most user requirements
WordPress is extendable by using the many themes and plugins developed specifically for WordPress users. This means costly custom development and custom updates are rarely required.
WordPress plugins are generally stable as they are widely used and tested by others within your industry.
WordPress is safe and secure
WordPress is developed with security in mind, so it is considered safe and secure to run any website. However, just like the real world, the internet can be an uncertain place, but if you have your WordPress site set up properly and add some useful security plugins, you are less likely to have security issues.
We highly recommend that you backup your WordPress website and database regularly and keep your all your plugins updated.
WordPress is affordable to maintain
The WordPress CMS, if set up properly and kept updated, will have one of the lowest ongoing costs for maintenance of any CMS platform.
“We had a website that was not easy for our staff to manage. Compounding our problems, we were unable to access any source code to make modifications with our website.
We were referred to WiseInternet and they were able to convert all our existing content into WordPress and provide an updated mobile-friendly layout for our website.
In addition, they were able to find a way to modify our custom-developed website that links to our customer loyalty database.”